Rebecca Ruhlman Designs Welcome to the drafting table of RARDesigns. A full-service media design firm.
More and more regularly it seems, my design group is hit with needing to develop a full ad campaign in a little more than a half a day. That’s usually when I pull out my good ol’ idea sack and kick out something fast and dirty.
Yesterday, I received one such project with no copy and no real direction. All I was given was the name of the product – an agri-product. So, to the memory mines I went. I’ve been readingFactory Made, a book about Andy Warhol and the culture that built up around his studio.
Now, as many will tell you, I’ve had kind of a crush on Andy’s work for quite some time. I enjoy his mythos of being an ignorant gadfly that isn’t interested in meaning or craft, when his process speaks otherwise. This queer little kid from a poor ethnic family in a working class Mid-Western town changed the face of art today. That really spoke to me as a poor queer little kid from the Midwest. Anyway, I remembered this quote about “business being the most fascinating type of art.” (He’s was always good for quotes)And, I was off and running.
Here are three design elements I cooked up it that two-three hours I had for designing packaging and approving the campaign. BTW, I’m a little proud because they bought the whole thing.
Peace, bacon and waffles everybody! I am ready for some weekend.
